ndndoll:

Not Famous Enough? Navajo Nation Loses Urban Outfitters Case

The largest tribe in the United States could not prove it was “famous” enough to win a trademark case against the hipster fashion giant.

The Navajo Nation lost two counts in a multi-million dollar lawsuit against Urban Outfitters because the tribe’s trademark is not “famous” enough, the court siding with the fashion giant’s argument that “Navajo” is a generic term for a style or design.

The Indigenous tribe—the largest in the United States—had to prove that the term “Navajo” is “widely recognized by the general consuming public of the United States” to move forward with the trademark dilution case, which few courts have been able to prove, said New Mexico’s District Judge Bruce Black on Friday.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s